Measuring research impact is critical, but also quite difficult. Award-winning BMJ Impact Analytics addresses this by providing the most up-to-date and comprehensive insights into where research has been cited in clinical guidelines and health policy documents, showing citations in context and providing a clear measure of an article’s influence on healthcare practice.   This data can be explored further. We will explore how Impact Analytics can be used not only as an impact funding tracking tool, but to horizon scan and see what is developing in specific areas, who the leaders in these fields are and where is their work being used.