The digital age has revolutionised how people access health information, with online platforms like YouTube becoming go-to sources for many patients and the public. Healthcare professionals are also embracing these platforms to reach wider audiences, and share expert advice and insights directly with their patients and communities. While this trend offers unprecedented accessibility to health information, it also presents challenges in ensuring the most accurate and reliable content rises to the top.

In this dynamic panel discussion, we'll explore the opportunities and complexities of this evolving digital health landscape, including:

• An overview of the YouTube Health initiative, and how this is being used to raise up high quality health information
• Real-world examples of the NHS's YouTube strategy in action
• The rise of clinician-creators and its impact on patient engagement and health literacy